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Showing posts with label celebrity. Show all posts
Showing posts with label celebrity. Show all posts

Tuesday, January 26, 2010

Why You Need A Knowledgeable Travel Agent - Regent Seven Seas, Using "Fuzzy Math", Goes After the Premium, Not Luxury, Market

Read this article and you may save over $4,000 on your next cruise vacation!

For the past year I have urged you to consider Regent Seven Seas cruises as Premium, not Luxury, cruises.  I based this on a number of factors including a significant, and often noted by many, slippage of service quality, decent though not outstanding cuisine/food, and the focus on ":free", "free", "free" rather than value, quality or experience.  Noting that same is not a criticism, but rather a change in marketing and focus, I think a further analysis based upon the most recent Consumer flyer is worthy.  But, possibly, not exactly the way Regent intended. 

First, the flyer:



Now, comparing the Regent Seven Seas Mariner Cruise to the Celebrity Equinox is probably the most appropriate for my purpose because it has the greatest price difference, compares a true suite vs. a true suite and, as you know, I do not believe Princess is even marginally in the same class nor can Holland America provide the same quality (not that it is a bad product...just too different...and the SY is large, but doesn't come with suite amenities).

The first thing I noticed was that Regent decided to compare its 7 day August 19, 2010 sailing at $5,550 per person ($793 per day) to Celebrity's 7 day September 2, 2010 sailing and thought that was curious because not only is the month different, literally ever port is different.  So, I looked to see what Celebrity's other September cruises were and saw that it was offering two 13 night cruises as low as $2,819 per person in a suite...over 33% less on a daily basis.  Regent didn't point that out.  (BTW, that is the same cruise I took last year and the prices are pretty consistent, so I did not selectively pick a better priced Celebrity cruise.)

Then I said, I probably should look for a Celebrity cruise with a similar itinerary at a more comparable time...say in August!  And there is was:  A 10 night cruise on August 6, 2010 with 4 identical ports + Dubrovnik vs. Split, Croatia + others for a base price of $2,979 per person + $78 in port charges = $3,057 per person vs. Regent's $5,550 per person...and the Celebrity cruise is 30% longer.  This leaves me with a starting base per day cost of Celebrity - $306 vs. Regent - $793. 

According to Regent, gratuities, drinks and liquor will add another $52 per day.  Gratuities are $15 per day for suite guests, so that leaves me $37 per day for beverages; a fair figure for most people.  Regent then claims I will dine in the Alternative Restaurants (there are four upscale options on Celebrity vs. two on Regent) three times in seven nights...which I will make four times since the cruise is longer, averaging $30 per meal (though that is on the high side in usage and pricing), or $120 per person, or $12 per day.  So that brings my Celebrity daily cost up to $370 per day vs. Regent's $793 per day.

Now all I have left to deal with, according to Regent is tours and air fare.  Regent claims the tours (included on Regent) will run me $556 on Celebrity for a seven day cruise, so on my ten day cruise, the cost would be $790 total, or $79 per day. 

This now brings my total daily cost on Celebrity to $449 per day vs. Regent's $793 per day.  So before dealing with airfare let's look at the hard numbers:  Celebrity will cost me $4,490 for a 10 day cruise and Regent will cost me $7,930 for an equivalent 10 day cruise.  Am I making this up or speculating?  Nope!  Regent has a 12 day cruise on the Seven Seas Mariner on August 6, 2010 which prices a Category H Suite at $8,760.

Now, Celebrity's airfare of $1,329, which includes transfers, is actually pretty close to the available individual pricing, so let's go with that to keep things simple.  That brings my total cost for the Celebrity cruise up to $5,819 vs. $7,930 for an equivalent Regent cruise.

So I am struggling here to find the parity.  I am going to spend $2,000 more per person ($4,000+ total!)for the Regent  cruise; nothing close to what Regent claims in its flyer.  

But there is more.  A cruise is not just about the money.  It is about the experience.  I have provided some detailed information on my recent cruise on the Celebrity Equinox on the Goldring Travel website and the rest on this blog (just search Celebrity Equinox). 

Suffice it to say, for this article, each ship has its benefits.  I have found the cuisine (especially in the alternative dining venues) and the service on Celebrity to be consistently better than on Regent.  The suites are, for the most part, comparable enough that the differences wouldn't make the decision for you.  On Celebrity you are dealing with a large ship with many more guests, but other than if you want to lay out by the pool (and chair hogs have found their way onto Regent) there are many public spaces on the Celebrity Equinox that are equal to or superior to the Mariner's. Size may be a deal-breaker, but at least you know that the size difference will save you thousands of dollars. Children:  Regent has a program, but Celebrity has an excellent one and many more options to keep the children happy.  (We are comparing cruises during summer vacation aren't we?!) 
The point is that an experienced travel agent that has your best interests at heart isn't going to plunk down a Regent...or any other cruise line's...brochure and let you make a decision. 

I bet for some of you I just saved you over $2,000 per person...That is over $4,000 total...on your next cruise vacation. 

Imagine what I can do for you if you are my client!

Wednesday, December 9, 2009

Azamara Club Cruises- Changes Are Coming...And I Like It Alot!

I have always struggled with Azamara Cruises because it had a pretty solid product, but no direction and nothing that made it distinguishable.  Honestly, I have said to its parent, Celebrity Cruises, that with Oceania Cruises having such a solid product with consistently excellent delivery of cuisine, service and itineraries, there was little motivation to select the lesser marketed and unknown Azamara.

That has all changed...and I preface it by stating that Larry Pimental and his staff have picked over Oceania, Regent, Seabourn, Silversea, Crystal and SeaDream and pulled elements from each, tweaking their selected concepts in ways that they believe will provide a far improved cruise experience which touches upon, but does not pretend to be, luxury.

First Azamara is now Azamara Club Cruises.  This is obviously a play off of the "country club" marketing of Oceania and the recent emphasis on "country club casual" by many lines.

Second, they have taken the approach of making the product more inclusive....something I have said was essential to distinguish it from Oceania - who operates identical ships.  So now

1.  Gratuities are included. 
2.  Wines with meals complimentary.
3.  Bottled water, specialty coffees and teas are included.
4.  Shuttle buses will be provided (where available) between the port and town at no charge. 5.  Self-service laundries are complimentary.
6.  Specialty restaurant dining will be complimentary for suite passengers.

These are pretty much the things that Oceania makes money on and (as you know I have told you) can make an Oceania cruise more expensive than a Seabourn cruise if you are traveling in an sort of suite accommodation.

Third, while Azamara has always had solid cuisine, it is, ala SeaDream, incorporating more of the cuisine of where the ship is visiting in its dining menus.  Complimenting that is its emphasis on local wines - some of which are not readily available elsewhere because the vinters either do not have sufficient qualities or simply do not market for foreign distribution.  (The other night I enjoyed a bottle of Slovenian wine I purchased on my last cruise.  It was bittersweet because I know I cannot purchase it here in the U.S. and I want more of it...and it has great memories associated with it.)

Fourth, there will be many more overnight stays.  This, to me, is a tricky one.  For me, other than say Barcelona, Venice or Istanbul, there are not many ports that I - as a seasoned traveler - want to overnight in when embarking or disembarking.  I may be in the overall minority, but there is great value for many knowing that if their flight is late they can still make the ship...and the need to purchase a pre- or post-cruise hotel or a very early private car to the airport on disembarkation becomes a real cost savings.  Also, there will be a beefing up of shore excursions as the additional time will permit more unique and in depth experiences.  (These will be at extra cost, however.)

What is refreshing is the Fifth point:  Prices are going to be higher.  All of this luxury comes at a cost.  While higher prices may make Azamara Club unaffordable to many, the average target passengers are  aged 45 to 60 with a household income of approximately $300,000 per year.  One thing to keep in mind is that the vast majority of the accommodations are cabins with very small bathrooms (and tiny showers).  As with SeaDream (Pimental's former baby), I am sure the focus is on making the rest of the onboard experience at a sufficiently high level as to reduce the impact of this shortcoming.  Note:  I firmly believe that being honest with the market and saying you are raising the prices to make this a more inclusive product is the way to go.  The concept of "free, free, free" added to high prices, ala Regent Seven Seas Cruises, is to many offensive; especially the astute.

There is, alas, a Sixth point:  Children.  As with Oceania, Azamara Club specifically does not encourage children and touts that it has no facilities for children.  However, children are welcome to book and, in a very significant difference, if there are a sufficient number of children on board, Azamara Club will provide youth counselors.  This, to me is huge.  Not only does this open up Azamara Club to many of the demographically targeted folks who have children, it provides a bit of protection for those who do not want to have children onboard with nothing to do disturbing their cruise.

Here is something to think about:  December 14th is the day prices are going to increase.  If you act quickly, you can lock in some really spectacular cruises in 2010 and 2011 that will have all these added amenities...and you can do so at the present lower prices.  It is like receiving a very significant discount for doing today that which you might well do later.

Thursday, October 15, 2009

Costa Atlantica - Thoughts After a Ship Inspection and Why Itineraries Can Matter

I preface this post by noting that Costa makes no claim that it is a luxury cruise line.  In fact, Costa makes no claim that it is a "North American" cruise line.  Rather it is, by history and design, a European cruise line...whatever that means. (For example, all Costa ships use the Euro as onboard currency except when cruising the Caribbean, where the dollar rules.  And North Americans will be in a significant minority on any Costa cruise....which can be a very interesting and enjoyable thing.)

The 2,000+ passenger Costa Atlantica has been in New York for a few days and I took the opportunity to, for the first time, set foot on a Costa ship.  This nine year old vessel is fairly well maintained, but to me it just had the feel of visiting someone's grandmother's house:  Dated styling, a bit darker, a little worn and just a bit uncomfortable.  However, I quickly note that there are many people that like that sort of stuff.  Just not me and no when I am cruising.  (Compare, for example, the Seabourn triplets - which are much older.  They have a more modern, brighter, style.)

Little touches like sparing use of Euro-style cocktail napkins (about 30% of the size and half the quality of the American type),  plastic coffee mugs and dishes in the buffet (like child-type plastic; not melamine), spartan cabin amenities, etc. are either of no moment or, for me, things that would grate on me as my cruise went on.

The main dining room was ordinary and, in fact, lacked even proper linens on the tables, with short rose colored table cloths reminiscent of an informal European café instead.  Large bottles of balsamic vinegar were permanently stationed on the tables.  Strangely, we were not given lunch, so I can't really comment on service or food quality (thought I do have some observations about same in other areas). 

The casual dining/buffet area was actually far more attractive with many nooks and booths to have a more private dining experience in .  The buffets, mirrored on port and starboard, were not large.  (As it was a turnaround day and very few guests were onboard, the offerings were minimal...but what was there was very ordinary.)  I think I would actually enjoy dining in this area rather than the main dining room in the evenings - though its food offerings might change that.  (Costa is known of lively themes and entertainment during dinner...another miss for me.)

The cabins, as I mentioned, are very basic, though some travel agents who specialize in Carnival thought they were very nice.  Lots of light rose color (flesh-tone) with virtually no artwork and old televisions, a small desk and small sofa.  There was nice storage, both hanging and drawer space.  The standard bathrooms were tough, with that sort of bluish fiberglass feel and ugly fluorescent lighting with a shower that was really part of the room (separated by a curtain and a water dam on the floor).  There were a few "suites", though I really don't think any of them were worthy of that moniker...and some just had a very strange layout (as if someone wanted to create a suite atmosphere out of a large cabin...so 20% of the space was lost to otherwise unnecessary walls.) 

The main and secondary show lounges both had very low ceilings which cut off views of the stage.  It was very uncomfortable for me to sit in those areas.  The feeling was one of "it functions", not grandeur or even being special.

After our ship's tour we were taken to the secondary show lounge on Deck 1.  There we were met by waiters holding large rectangular trays with virgin versions of various umbrella drinks.  This was followed by waiters passing a variety of four different canapés.  Unfortunately they were as cold as the drinks and at least half the time no cocktail napkins were offered.  As time went on waiters would come around and take away the glasses, but never removed any of the other items (used toothpicks, orange rinds, cocktail napkins, etc.)  So over the course of the hour we sat there - with no lunch - some people had nice little stacks of garbage...which the waiters would shuffle glasses around.

Remembering that I was just on the Celebrity Equinox for 13 days, I could not help but make comparisons.  But before doing so, it would only be fair to compare the prices.  Costa works pretty much on 7 day cruises while Celebrity European cruises tend to be longer.  I took an August 2010 cruise out of Civitavecchia for comparison.  Seven days on Costa in a balcony runs about $1,929 per person ($275 per day) and ten days on Celebrity runs about $2,549 per person ($255 per day).  That is what really hit me.

Celebrity Equinox is a state of the art ship that has five or more dining venues with very good food and service, great cabins and bathrooms, true suites if you want them, open soaring spaces, and lots of innovations.  While Costa's newer ships do have a number of improvements that make up some of the differences, the Celebrity Millennium class ships are the same age as the Costa Atlantica and they also have so many advantages, from cabins to public spaces, from cuisine to service.

So why would you cruise on Costa:  Itineraries.  Costa has some of the most interesting and unique itineraries out there.  Costa sails pretty much anywhere.  Mauritius, Africa, Middle East, Libya, etc.  Many places that other cruise lines simply do to go to.  Would I take a Costa cruise if the itinerary was perfect?  I am not sure.  Would others?  With over 60% of the Italian market and about 40% of the European market, the answer is a resounding, "Yes".

 

Saturday, August 22, 2009

Celebrity Equinox - Traditional Celebrity Touches and Some Nice Offship Experiences

On the Celebrity Equinox there are a number of “traditional” touches that Celebrity Cruise Lines continues ranging from complimentary iced towels and water greeting you when you return to the ship to complimentary sorbet passed out in the afternoon around the pool to the lack of announcements to the staff, without exception, saying hello as you pass by. They are the little things that make the cruise a bit more upscale.


The pretty much always open complimentary pizza and ice cream (including candy toppings) keep the kids and the kid in you content.

Last night we ate in the main dining room again. The atmosphere was definitely more settled, but there is nothing you can do about the noise or buzz of activity. If you enjoy the more stayed and quiet aspects of dining on, say, Seabourn there is no way you will be happy in the main dining room. For us it is a place to have an occasional dinner; nothing more. For many around us, it is the traditional time for families, friends and/or tablemates to gather and discuss their day and their plans for tomorrow.

After our two dinners in Murano we decided to eat lighter. My chicken broth tasted of chicken and was not salty and my Cesaer Salad with Shrimp was crisp, had appropriate flakes of Parmesan cheese and a light dressing. My DW had the lobster bisque which was essentially the same as served in Murano, but with less of a presentation and a shellfish risotto which I think may also be similar to that offered in Murano.

I am not a fan of cruise ship entertainment and after watching two shows, I remain not a fan. They were not bad shows, just nothing that makes me feel my time was well spent.

Afterwards we made the “mistake” of checking out the Martini Bar with its frozen bar. Let’s just say the martinis were well prepared and we were a bit sluggish waking up this morning.

As far as off the ship events, yesterday we took a taxi to the new museum in Athens which opened in June 2009. DO NOT MISS THIS. It is truly a world class museum; very modern and with countless ancient Greek artifacts in a very approachable setting. (And as such even though there were crowds, you did not get the sense of it being crowded.) Next time in Athens I think I would hire a guide to really explain many of the pieces to me in detail. I understand the prices are going to rise next year, but at a total cost of 2€ for our family of four, it is by far the best deal around.

We had a very nice, traditional Greek lunch, in a restaurant hidden way down one alley and then onto another. If you didn’t know it was there, you would never find La Palentine. As such, it was not touristic at all. Greek salad, tzatziki, marinated anchovies and grilled cuttlefish with a carafe of the house wine. (And so you know it is good value, we notices some of the ship’s dancers were eating there.)

Today we were in Rhodes and had a lazy day. After a walk around the medieval city we were recommended to Alexis 4 Seasons’ Restaurant for a fish lunch (after being warned by a few locals that there are no good meat restaurants in the medieval city). Once again, you had to know where to look to find the place. Our waiter was very quiet and polite, but could not wait to brag that Senator John McCain had eaten there two days ago and then showed us his photo still on his phone. We had a truly wonderful lunch of Greek salad, steamed clams (two kinds) and mussels and grilled octopus. We had a white wine locally made in Rhodes (Rodos 2400) which was acceptable, but nothing memorable, good or bad.

Tonight we are trying out Silk Harvest, the Asian specialty restaurant.

Friday, August 21, 2009

Celebrity Equinox - Wine Matters and So Does Your Veranda

The wine issue of which I had referred was a comment printed in the first Celebrity Today. It mentioned chilling red wine for twenty minutes. While I knew this was crazy, my DW “had” to mention it to the sommelier at Murano. Oh, what drama! How could this be said? Everyone was in disbelief, so I retrieved my copy for them.


We dined at Murano last night again. As a joke I asked for my Chateauneuf du Pape to be chilled before being presented and we were told, with honest concern for the ship’s wine integrity, of the efforts to point out the error to the home office and have it corrected. It is not an issue for me, but I genuinely appreciate that the sommeliers truly care.

After another truly wonderful meal at Murano, mine being a repeat of the diver scallops, followed by foie gras (with a wonderful pastry filled with duck) and venison with a slightly spicy rub. My DW ordered a much lighter steamed lobster tail (as the rich dining is definitely taking its toll…in a good way!). Unwilling to allow such a simple dish to be presented, the head waiter slipped a Lobster Thermador onto our table…just to try. And it was very, very good; prepared properly with a richness, but without a heavy sauce…as it should be.

We did have another minor wine issue. I had ordered a 1980 Graham’s port to accompany my dessert. It had a nice sized piece of cork in it. Our sommelier was shocked, but recovered quickly presenting me with a 1985 Dow’s port (another outstanding port, though a different style), an apology and no charge on my bill. How could you ask for better service?

Another point about wine: The concept of “smuggling” is really overblown. Not only do I have my carried on wine out on my dresser, our room steward makes sure we have two fresh red wine glasses every day. And when our room is turned down in the evening extra ice is provided for my late night Glenfiddich on the veranda.

Another thing I want to mention, as I think about it, is the size of the veranda and its furnishings. Each veranda has two reclining chairs with separate foot stools as well as a lightweight teak and metal table which is at dining height. This allows for two people to lounge, eat, read or have a late night drink in (It provides real comfort without feeling confined at all.

When you open up the divider between the two rooms we have, it is truly like having a two room suite with tons of room. In fact, I would have to think twice about paying for a suite as this configuration may reduce our living space a bit (but not uncomfortably), but it actually increases our (and our children’s) privacy. I will talk a bit more about this in a later post.

Tuesday, August 18, 2009

Celebrity Equinox - The Adventure Begins...With a Bump or Two

So everything and everybody was ready to go...and then the car to take us to the airport didn't so up.  Fortunately, I left us more than enough time and had a Plan B, so we piled all the luggage in the car and drove to an airport parking service with valet.  We even had time for a drink in the Continental President's Club before our flight. 

The flight to Rome was fine and we sailed through Passport Control, our luggage was the first off the belt, and an ATM was right there next to the luggage carousel.  As we were going to grab a taxi with all our luggage a van service approached and offered a 160€ price to Civitavecchia (a 45 minute drive).  I was able to negotiate them down to 100€...and things were looking good.

Then we arrived at our hotel; which was always intended to be a sort of economy place to crash until our cruise the next day.  Well, economy is what we got.  Let's just say the pictures online and the comments on TripAdvisor.com were a bit optimistic.  But it worked as a place to sleep and the staff is friendly enough.

But then a wonderful surprise and the reason I love local stuff.  The front desk suggested a restaurant for dinner in the rather depressed port town of Civitavecchia.  We walked to La Palamite and looked at each other as a very non-descript restaurant with bright lights greeted us.  The manager/waiter had a great smile and very little knowledge of English.  With my very little knowledge of Italian, it wasn't looking good.

But then we had a really good meal with lots of smiles, excellent seafood and pasta, and the locals started to slowly arrive for their later dinner.   Wonderful mussels, clams, prawns, langastino and calamari.  Even the spaghetti with tomato sauce was special.  And my son had the best fried calamari I have ever tasted.

We asked for a bottle of wine take back to the hotel.  The manager was so nice he offered to give it to us as a gift.  (We, of course, declined and paid for it.)  And all of a sudden the depressed little port town with the tired hotel seemed like a really friendly place.  For me it made the overnight worth it. 

Would I do it again?  Would I recommend it to my clients?  No and No.  Am I happy we gave it a shot?  Absolutely.

We board the Celebrity Equinox in about an hour and the whole family is looking forward to it.

Tuesday, August 11, 2009

Celebrity Equinox - The Prologue to the Travelogue

On Sunday my family embarks on a 13 night cruise on the brand new Celebrity Equinox. Our cruise is roundtrip Rome with port calls in Naples, Italy; Athens and Rhodes, Greece; Kusadasi, Turkey; Haifa and Ashdod, Israel and Alexandria, Egypt (overnight)...with four sea days.  We will be overnighting off the ship in Israel and in Egypt.

I will be providing you with some of my insights and observations as we travel on a very interesting itinerary; though we have been to many of the ports before.  I will, however, spend less time discussing the hardware as I recently did so in my review of her sister, the Celebrity Solstice

As I have stated for years, I believe Celebrity not only gives the "best bang for the buck in the business" it also provides...if you want it...a near luxury experience.  Starting off with the "best bang for the buck" this cruise retails for $2,164.46 per person including all fees and taxes, or only $166.50 per day...and that is for Concierge Class balcony cabins (we have two). 

Celebrity has elevated and differentiated the cabins on the Solstice-class ships.  There are the oceanview and balcony cabins and then there are the Concierge Class and Aqua Class cabins, followed by the suites.  As I stayed in an Aqua Class cabin (which provides certain healthy amenities including spa access and dining in Blu, the spa restaurant), this time my experience will be different.  Concierge Class cabins provide the following amenities which are additional to the standard cabins (skipping the less relevant ones):

• Welcome champagne
• Daily fruit selection
• Fresh-cut flowers
• Daily hors d'oeuvres
• Menu of pillows-Conformance, Body, Goose, and Isotonic®
• Duvets and pillow-top mattresses
• Hansgrohe® showerhead
• Early embarkation and debarkation
• Shoeshine service

Added to these amenities are the Captain's Club (past passenger program) amenities.  We are "Select" members which afford us (again only relevant onboard items):
 
• Invitation to the exclusive Senior Officer's Cocktail Party
• Exclusive Captain's Club Celebration event
• 25% off any single internet package
• Complimentary pressing of 2 garment items
• One standard bag of laundry (wash, dry, fold) at discounted price of $20 during cruises of 12 nights or longer

I also have a $200 onboard credit for being a shareholder of Royal Caribbean.

So with my priority early embarkation, chilled champagne waiting for me in my balcony cabin, daily hors d'oeuvres, fresh flowers and the like  all set to go, I am not yet ready to go.  I need to organize some "luxury". 

The main dining room is beautiful and my sampling of the service in November on the Solstice was, honestly, excellent my wife and I tend to enjoy more intimate dinners (and our children tend to enjoy the buffet, room service and the children's activities).  So I have pre-booked 3 dinners in Murano, the most upscale restaurant (and if it is anything like the specialty restaurants on the Millennium Class ships we will be very happy), 1 dinner at Silk Harvest (the Asian fusion restaurant) and 1 dinner at Tuscan Grille (the steakhouse).  When you consider we will be off the ship two evenings, we have already managed to avoid (bad choice of words?) the main dining room for 7 of the 13 nights.

The Celebrity just announced it is introducing on the Equinox "Celebrity Life, a new series of palate-pleasing, intellectually-enriching and life-enhancing programs designed to deliver the most unique and sophisticated onboard experience in premium cruising."  What is entails...to the extent the information is available...is a group of enrichment programs broken down into three categories:

"Savor" takes an already stellar culinary experience to new heights, with eight new wine enrichment events, six spirits and mixology tastings, and more than seven different interactive programs for guests, hosted by the ship's Executive Chef and team.


"Discover" presents an opportunity for guests to do or learn what they have always wanted to try, but never had time to accomplish. Whether it's ordering a bottle of Chianti in Italian, or exploring the universe in 40 minutes, guests can delve into a wide variety of interests.

"Renew" offers an improved, more goal-oriented approach to classes, seminars, and treatments designed to help guests on their journey to looking younger, feeling better and living longer.

These three programs are then broken down further.  Without getting into all the specifics, which you can find here, one drew my attention: 

The "Celebrity Vineyards" wine enrichment program, developed in partnership with the United States Sommelier Association, will feature a host of immersive wine events providing guests the opportunity to expand their understanding and appreciation of the fascinating world of wine. Among the varied activities are the comparative wine workshops Celebrity introduced in 2007, sanctioned by the renowned Riedel Crystal.


I have been advised that this is "sign up on the ship" program and pricing was not available yet.  OK, not a luxury start, but it has given me something to look forward to and investigate; an a clearly interesting enrichment opportunity. 

Am I done yet?  Nope.  I know the "smuggling booze" issue comes up.  I am not really overwhelmed with this issue.  Celebrity allows you to bring two bottles of wine per person onboard at embarkation ostensibly to be drank with a corkage fee in the restaurants.  However there is no requirement to drink them there, so our pre-dinner drinks in our cabin are taken care of.  We, therefore, will have our cabin stocked...with very little effort...purchasing some wine the day before while in Civitavecchia.  Also, the kids will get soda cards, so for $5 a day ($65 per child) the soft drink issue is resolved.  Now, purchasing a bottle of wine with dinner is not a big deal and how much more am I going to drink?  Note:  Once this is organized it does nothing to interfere with my 13 night cruise, so let's put substance over form on this one. OK?

Yet another luxury touch are private tours.  We are only taking two tours; both private.  A 2 day in Israel and a 2 day in Egypt.  I will discuss them in more detail as they happen, but I do wish to make two points now.  First, a high quality private tour for 4 people is less expensive than a "similar" cruise tour....and you can have your tour highlight what you want.  (We are Jewish so our focus is somewhat different than what the ship's tours offer to the mostly Christian passengers.)  Second, our overnights provide us with (hopefully) some better experiences.  We are staying at Jerusalem Hotel (Palestinian owned and operated) in Jerusalem rather than the ship's tour chain hotel with a fixed menu restaurant and in Giza we opted for Pyramid View rooms at Le Meridian Hotel rather than the ship's lesser rooms with a private felluca ride rather than a belly dancing dinner cruise.  (I am sure it won't be like falling asleep to a view of the Acropolis in Athens, but it should be pretty cool.)  Obviously the other benefits of private tours will certainly increase the "luxury" aspect of our cruise.

So with only a little pre-cruise effort I think we are looking at a pretty upscale experience.

Now, do I expect it to be as luxurious as when I step onto the Seabourn Spirit or, should I even mention it in the same breath, the Seabourn Odyssey?  No.  But do I think I will be in a great compromise because there will be thousands of other people on the same ship?  No.  My cabin is an upscale sanctuary with nice amenities.  My dining will, for the majority of the time, be in smaller venues.  My tours will be private.  And, I would suggest, take a look at the hardware and tell me you can't find beautiful, uncrowded spaces.  Oh, did I mention the kids will be happy and entertained when on the ship...which will also upscale my, personal, experience?

If there are things you want to know, post your questions on The Gold Standard Forum and I will try to respond.

Friday, July 17, 2009

Seabourn and Silversea Cruise Lines - Are They Really Competitors?

At first blush this may seem like worse than a naive question, but one that is just silly. I mean, how could the two largest true luxury cruise lines not be direct competitors?

Yesterday I learned some very interesting statistics. Silversea claims that it actually has more former Princess passengers on it ships than Seabourn guests. More Holland America passengers. More Cunard (actually the highest percentage). More Crystal. In fact, when providing the statistics Seabourn wasn't even mentioned; and clearly isn't in its top four sources of prior cruisers.

When first faced with this surprise I was, frankly, shocked. Of course Seabourn had to been in the mix, didn't it? But then I started thinking...as I do.

Silversea provides a very upscale product; no question about it. It has gone through, and probably will continue to go through changes, while it struggles with its present situation. However, Silversea has stressed that it is not cutting back, but rather adding value through essentially keeping the product the same and lowering prices. (I do not acknowledge that to be true - I don't have personal knowledge - but that is the company line.)

Seabourn also provides a very upscale product, but what I experience and what I hear consistently - even with the launch of the Seabourn Odyssey - is that it is the staff that makes Seabourn Seabourn. (How many expressed concerns abouth whether Seabourn could deliver the same quality service on its larger ship? I have not heard a single person say Seabourn hasn't succeeded.)

Aside from opinions about cuisine and service levels (or, better, style differences) the ships are markedly different. The Seabourn triplets with only 208 guests are yachtie and the 450 passenger Seabourn Odyssey provides the same yacht-like service. Silversea, however, provides a large platform for all its ships (which are medium to medium-large). Is that why Silversea mentions passenger to space ratios rather than differences in service? Probably.

So with the similarity, and knowing that many cruise these lines to be on the ships first of all and itinerary second, why isn't there more cross-over? My experience tells me that I have a much more prevalent move to Seabourn from Regent and Celebrity (and a bit from Oceania). I have had Seabourners try Holland America or Cunard...once. But not so much the other way round. I do have some serious Crystal clients that happily swing between it and Seabourn.

One interesting observation: Seabourn's ships are sailing pretty full this summer. In fact, Seabourn is running into situations where it is oversold. Silversea, on the other hand, ha thrown everything it has (butlers, $1,000 onboard credits, deep discounts, etc.) to attract more guests...and its ships still have significant space available.

With such great deals (and they are) why aren't more Seabourn guests giving Silversea a try? I believe that at this level the guests know what they want and it is not necessarily about getting the best deal...when measured solely by the dollar/pound/euro.

Backtracking to the move-up clients, it would appear that it is a bit more in what the style of service is provided (or, in some instances, marketed) in the mass market/premium market that a particular person latches onto and becomes comfortable with. Every line tries to pitch some sort of service difference and, it would seem, that comfort with the "hint" given on Princess may build a natural acceptance to Silversea's marketing, while the "hint" on Celebrity favors Seabourn.

Regent is a whole 'nuther kettle of fish which I will address another day. Suffice it to say, as I recently discussed with a client, Regent seems to be more of a premium line with great suites; rather than a luxury line with great service and cuisine. It is when those that have been trained that what is truly faux luxury discover what luxury cruising is truly about, the change to Seabourn or Silversea happens. My experience is that there is no real trend toward one or the other. In that respect, I guess, Seabourn and Silversea do directly compete.

I guess, then, it is not so ironic as a top seller of Seabourn cruises I also tend to sell more Celebrity and Oceania than I do Silversea, Princess or Cunard. Mind you I sell them all, and am very familiar with each, but I cannot ignore the trend.

Funny thing, "This is My Yacht" and "Starring You" do have some symmetry.

Thursday, June 4, 2009

Record Phone Calls for More Luxury Lines - What Does It Really Mean?

On the heels of Seabourn announcing its busiest days (based upon phone calls and/or bookings) on record, Regent Seven Seas made a similar announcement which is now followed by Crystal Cruises and Silversea...and Regent Seven Seas UK's office. 

This is a good news/bad news scenario. (Remember calls and bookings do not equal gross sales increases.)

It is good because the prices have been so low and the givebacks (onboard credits/free air, etc.) by some lines so high that resistance has been broken.  This does not mean, however, that the luxury ships are necessarily sailing full.  While there are quite a number of cruises that are now sold out or nearly so, it means that quite a few sailings are simply now sailing with higher occupancies.

What I am finding is that there now is a scarcity of upper end suites on these ships.  I had warned you all about this happening and, unfortunately, many did not listen.  As a result, the across the board bargains (the cruise lines generally did not opt to only severely discount only the lower suites) and complimentary upgrades have filled the ships, but at the possible cost of degrading the perceived rarefied nature of luxury cruising. And...ironically...those willing to "pay the piper" just to get on a cruise this summer or fall are finding that it is the lack of suites, not the price, that is keeping them landlocked.

I am a bit concerned with pressure moving forward that the cruise lines not be perceived as "jacking up" prices when all they are really doing is moving toward "normalizing" them...triggered by simple supply and demand economics.  Moreso, I am concerned that many bargain-hunting cruisers who spent their prior years conversing on how they were going to "smuggle booze" onto a ship and protesting even putting on a sport jacket at dinner may adversely affect the cruise experience the lines have been working so hard to maintain (some with more success than others).

With the summer sailing season just about upon us I will be very interested in the feedback from my clients and readers.  I would not, however, weigh too heavily the comments on message boards like Cruise Critic because the views expressed will, for the most part, be from those who have never cruised on these luxury lines before and, thus, will be very pleased with the differences from the mass market lines.  In other words, while many of the new-to-luxury cruisers will see a steep increase in cruise quality I am concerned that those experienced luxury cruisers will see a commensurate decrease.  Hopefully my concerns will be meritless.

There is, of course, the other side of the coin.  There are those new-to-luxury cruising that are going to really appreciate the product...not just the price.  And those are the new clients that both the cruise lines and luxury travel agents are counting on for the future.  There are four new luxury ships coming on line in the next few years (three for Seabourn and one for Silversea).  While Silversea is rumored to be considering retiring or mothballing one or more of its ships, there is no doubt that there will be an increased capacity in the luxury market and berths will need to be filled.

Added to that is the increased quality and new ships in the premium market.  Oceania has a new ship and  Celebrity has its incredible Solstice-class ships.  I am confident there will be a strong demand in this premium class to further up their game as those who have gotten a taste of the luxury market during this weaker market will just not be willing to part with their money for a cruise which is too far removed from that experience.

So with some bargains still out there, but inventories getting tight, coupled with the change in who will be aboard the ships, it is going to be very interesting.

Sunday, February 8, 2009

Perceptions of Who You Will Cruise With - You Usually Will Be Surprised. (The Slipknot Experience)

Last year was a bit of disappointment for me. I went to a Jimmy Buffett concert expecting a great crowd of laid back partiers. Instead I saw a bunch of overweight and over-the-hill people that I could not conceive of ever having been "wasted away in Margaritaville".

Then I went to a Bruce Springsteen concert and, if you saw Bruce during the Super Bowl halftime show, you know he puts on a heck of a show! Again, rather than a rockin' crowd I found myself surrounded by old, rythm-challenged, folks who most definitely knew every word to "Sandy", but never lived the romance and struggles they spoke of...or even understood them. I decided that I could no longer pay a small fortune to go to a rock concert and come away, in part, depressed...even if Bruce was going to put on another awesome show.

Saturday night I took my son and his friend to a Slipknot concert. (http://www.slipknot1.com/ ). You would think that this heavy metal, rather violent-looking, band would have had the rowdiest, troublemaking, fans in the world. Instead the crowd was enthusiastic and incredibly well-mannered; not just well-behaved. This with music that was the loudest I have ever heard, with words that were disturbing, and personas that - at least to this old guy - seemed to stress defeatism and violence. (Ironically, I think the message is actually the opposite...but I have to ponder that some more retropsectively looking at the words and persona of my youth's music: Hendrix, Crosby Stills & Nash, etc..)

As an added "bonus" the concert was in Camden, New Jersey - one of the most blighted places in America. But what I found was actually a very nice venue that I would readily return to (albeit exists as an oasis and got outta there as quickly as I could).

So what does this have to do with cruising? Well, it has more to deal with people's preconceived ideas of who will be on a Seabourn cruise or a Celebrity cruise or a Carnival cruise. I am not talking about what the cruise product is, but rather who the people are.

I receive phone calls and emails concerned about who is going to be on a Seabourn cruise. Are the formal? Cliquish? Impressed with themselves? While I would love to say that everyone is wonderful, the fact is that each and every cruise is different. But there is an overall reality which is far different than the perception. On Seabourn you will not know if the person next to you is wealthy or taking a once-in-a-lifetime cruise. People will laugh and actually wear shorts (though never at dinner).

I also read on certain message boards (especially Cruise Critic) how children should not be allowed or will be bored to tears on various luxury lines. This is not because the posters actually know the children will be bored, but rather their prejudice that children = disruptive behavior. This is especially rampant on the Regent Seven Seas boards; presumably because Regent has a children's program (and, ironically, it is generally quite good). I know, with my children having been on well over 20 cruises, and my having taken well over 30, that the problems more times than not, lie with adults. I have seen far more inappropriate behavior on cruises with no children on board than with them. Adults who are rude, loud, fall down drunk, pushy...even putting bubble bath in whirlpools.

Now, while it is true that historically you will find a far different level of sophistication and/or manners on short Carnival or NCL cruise than on a longer luxury cruise, it remains true that I will never forget being forced out of the casino area on a Regent ship (as were many others) for virtually the entire cruise as a result of a drunk passenger. How could this be? My other Regent cruises had nothing of the sort.

Neither will I forget the flare and elegant service coupled with a gourmet dining experiences I received repeatedly in the Olympic Restaurant on the Celebrity Millennium...meals which I remember in far greater detail than any luxury line dinners.

So before you turn your nose up at a particular cruise line because of pre-judging, take a moment...and think of Slipknot.

Monday, December 1, 2008

Silversea - A Call from the Captain!

Late today I received a call from Marilyn Conroy, Silversea's senior vice president of sales and marketing concerning my most recent post.

We had a wonderful chat about Silversea, her perspective on a number of my comments, concerns and theories. And, of course, I listened carefully to both the information she had to share as well as her perspectives.

With Ms. Conroy's permission I want to share the following comments:

First, I am assured Silversea is financially sound. According to Ms. Conroy Silversea has invested $500,000,000 in the purchase and refit of the Prince Albert II, the refurbishment of the Silver Wind and Silver Cloud and, of course, the new Silver Spirit. While I do not equate spending money with having money (Wall Street are you listening?) Ms. Conroy's assurances as to the owner's financial strength cannot be ignored; taken with a grain of salt, possibly, but they most certainly are worthy of note.

Second, news on the Spirit has admittedly been slow in coming and brochures have been delayed because, in part, the desire to have the itineraries perfectly set. However, I am advised that the Spirit is still scheduled to be delivered in December 2009 and, in fact, there may even be a Christmas Cruise offered somewhere in Europe. I am told information will be forthcoming around the first of the year, so we will all have to stay tuned.

Third, I am told the concept behind the desired passenger mix is as a result of Silversea's vision of creating the ambiance of a grand European hotel. Along those lines, the passenger mix is approximately 55% North American and, of those guests, approximately 51% are first time guests from North America. This is actually pretty similar to the information I previously provided here. I can't say if it is a pure marketing scheme or one created out of the reality of where bookings are of recent history coming from (i.e. with the then weaker dollar), but it is what it is.

Fourth, passenger loads/occupancy is not what Silversea (or frankly any cruise line) wants it to be but Ms. Conroy claims Silversea is running at about 80% or so of capacity...which is actually an increase from a few years ago.

Now for the other, not as positive, information - but provided with all due candor...and that is, to be sure, priceless:

Fifth, the Prince Albert II in French Polynesia was not a good idea. It is an exploration ship and, thus is without a pool...not a good thing for many in French Polynesia. (Though, frankly, I don't think I ever went into Regent's Paul Gauguin's pool after spending my days in the sea.) It just didn't sell. So the ship is literally being laid up and will be doing Antarctic and Artic voyages. That is why there is a hole in the schedule. My question was answered, but laying up a cruise ship (no matter the size) is not one's favorite choice as it just costs money with absolutely no return.

Sixth, according to Ms. Conroy the change from European to Filipino staff was done, in part, because some of the European staff were not as friendly as they might have been. However, the training of the Filipino staff was not instantaneous and there was a significant learning curve. Personally, I am not buying this one. While there are definite cultural differences between Filipinos and Europeans (and many cultural differences between Europeans!) this all comes down to training, training and training (as well has happy staff). I have had wonderful Filipino staff on Celebrity and outstanding European staff on Seabourn. It can be done regardless of culture...even though the styles may be different as a result of those cultures. I also remain convinced that the change was, in the other part, a cost savings measure.

Finally, the 25% commission offering combined with 50% off savings. As I tried to explain in my original post, 50% off savings are not really 50% off of a real price. Ms. Conroy also correctly points out that Silversea does have 50% off savings for its past passengers from time to time and extending it to first time guests is not the most desirable thing, but in this economic climate all cruise lines are sweetening the pot (my words) so different schemes are tried.

Further, while the 25% commission rate is very high (and, again, I hesitate to provide the "normal" rates) the design was asserted to be a motivator. Again, I am not sure I am buying that one. I sell the cruises my clients desire. To claim I would sell them a less desirable cruise because I would be making more money is not exactly a compliment. To be sure not every travel agent is as passionate about the business in the long run as I am, but whether it be the exploiting of greed or providing a way for agents to provide additional savings to their clients, the 25% commission thing still bothers me and indicates something isn't right. (We can agree to disagree on this point.)

So what does this all mean? It means that communication is a wonderful thing. Expressing different perspectives on the same facts is a fantastic way to allow each reader to decide for themselves where things are...and if they are relevant to them or of just passing interest.

I am pleased that the Cruise Lines read my blog. I am more pleased that they speak with me and provide me with information. That is, in the end, a great benefit to you. You get the real information, discussion and perspectives.

Monday, November 24, 2008

Regent's New Prime 7 - A New Luxury Restaurant or Just an Extra Ordinary Eatery?

So the news announced today by Regent Seven Seas is that it is about to install its new Prime 7 Steakhouse on its Voyager and Mariner ships. My question, to be honest, is "What, in real terms,is new and luxury?"

This replacement for the lackluster and curious Asian-esque Lattitudes sounds physically appealing:  a "rich pallete of greens and golden hues", "supple leather furniture" and "polished granite and burnished woods".  I am most interested to see the design, especially after seeing just last week what Celebrity accomplished with its Celebrity Solstice's steakhouse.

That said, the menu sounds like a very common steakhouse menu and nothing more. It starts out with an interesting "trio of steak tartares and foie gras sliders with rhubarb chutney", but then hypes them as being avant-garde.  They aren't.  Did Regent find the recipe on The Food Network website?  See http://www.foodnetwork.com/recipes/emeril-lagasse/rhubarb-and-foie-gras-recipe/index.html .)  After those highlights it was old fashioned oysters Rockefeller and jumbo lump crabmeat cakes.  To be fair, they can be extraordinary or just the same old, same old.  Time will tell.

So I look further into the menu and am really disappointed.  Once I get past the 32 ounce Porterhouse and the 18 ounce Cote de Boeuf (ribeye steak), the remainder is nothing extraordinary, but rather exactly what you would expect...nothing more: surf and turf, lambchops, frozen crab legs, frozen lobster tails and roasted chicken.

OK, you probably think I am being harsh...even anti-Regent.  No, I am wondering where the gourmet "6 star" luxury experience is.  (Regent is the one that started the 6 star hype.)  I would expect that coming out with a new restaurant on these ships would bring something special.  (It is not hard.  For example, Celebrity Solstice has Kobe beef as an offering in addition to homemade gnocchi and ravioli.)

If I am going on what is clearly one of the most, if not the most, expensive major cruise line in the world I expect better than expected, more than ordinary and, most certainly, something better than hype.  While it is only one element of a cruise, I find it worrisome that Celebrity seems to have executed the steakhouse concept better on on a cruise that will cost you literally a fraction of what a Regent cruise will.

I hope I am wrong, but having just come off a ship which wow'd me and which provided me with more than solid service and which proudly calls itself "premium" not "luxury" I just expect more.  We shall see.

Saturday, November 22, 2008

Celebrity Solstice - An Absolutely Amazing and Impressive Ship - Part I

Being as skeptical and critical as I am, I did not board the brand new Celebrity Solstice for my Pre-Inaugural Cruise with any expectation other than it would be a solid, but similar, Celebrity product but in a megasize. I was very wrong!

The Solstice impresses from the moment you board and Wow's you at literally every turn. Simply put: The Celebrity Solstice is, overall, the most elegant and beautifully designed cruise ship I have ever been on.


First, some perspective, as we take a short tour of the ship. The ship is very large. While you can have some absolutely wonderful, and true luxury experiences, all over the ship...you do have to walk, well, all over the ship. While it is a bit smaller than the QM2, it probably is the best ship to compare it to in the premium market (about 122,000 gross tons vs. 150,000 gross tons...which is actually a complicated measure of volume). However, the Solstice simply blows away the QM2 when it comes to design, style, fit, finish, amenities, elegance...well you get the picture. Even if you are traveling in Grill Class on the QM2, you need to stay in your "protected space" to have an upscale to luxury experience. On the Solstice, you can have it all over the ship.

Specifically about the ship, I want to first mention The Lawn Club. I thought this was just hype and silly...that was before I boarded. It is actually a really beautiful space where you get a wonderful feeling of peace and color (as it is is a painting). Little touches like beautifully shaped teak benches, huge flower pots that light up from within, arching canopies and the like make it a sensory feast. There is golf putting, bocce and other lawn activities. Yes, it sounds hokey, but it isn't.


The Pool Area is also, while too large for me (personally) is absolutely beautiful and provides many nooks, types of shade, open spaces and things to see and do. If you look closely at the two photos you will see large beige beds tucked in between white sailcloth, the dancing waters fountain, lots of architecturally interesting details and style. What you can't see are the many different seating options, ranging from all-weather wicker chairs and lounges to hanging tented hammocks for two.

What you also cannot see are the areas forward and aft off the Pool area. There are so many different places to sit, lounge or gather in groups. It really impressed me with not only the amount of open deck areas not involving the Pool area, but how many different types of seating, awnings, shapes, etc. Celebrity used.

The Solarium is a beautiful space and also has many nice and creative touches, from dancing streams of lit water, to unique tented beds and a solar grid on its glass roof. It is also home to the AquaSpa Cafe for lighter lunches in smaller portions such as blackened tuna or chicken breast and an awesomely chosen salad bar.

The Speciality Restaurants are each a work of art and Celebrity has emphasized that not only are the menus unique to Solstice, but the food quality is much improved, more creative and it at a standard much higher than on its other ships. (The improvements in quality and creativity will be migrating to the other ships by the summer.)

The main restaurant, The Grand Epernay, really didn't do much for me during the day. In the evening "the look" was there. Elegance in a huge space with incredibly comfortable chairs, wonderful lighting and no sense of crowding at all. The chandeliers are unique and the wine cellar is awesome. In the photo below it is the long tower at the far end of the restaurant and runs floor to ceiling. As for the food, whether it was a goat cheese and beet salad, roasted quail or a chocolate tower filled with a light chocolate cream creation, it complimented the room.



Now, each speciality restaurant has its own personality and I am confident in saying is as beautiful as some of the finest restaurants on land. There is a reason for this: The restaurants were created by the top restaurant designers in the industry. I will talk about them more in another post, but in order of appearance below there are Murano (most formal); Tuscan Grille (steakhouse); Silk Harvest (Asian); and, Blu (AquaClass - more on this below).






Although I do not have photos to share at the moment, the Oceanview Cafe and Grill (aka buffet) is also a winner. It is bright, clean, plays off of the colors of white and blue and uses - with great success - a number of islands in addition to more traditional buffet setups. This pretty much eliminates long lines (other than for fresh pasta) and with the lighting and presentation make the food very attractive. The food varies from Asian to BBQ to Mexican to Continental and are all clearly marked overhead (so you don't have to crowd areas to see what is there). And get this: There are actual bowls for salads! Missing: Trays! You actually bring a plate of food to your table and dine. Very nice touches.

There are also other venues, such as Bistro on Five for crepes, the Mast Grill and Bar (pool food and drinks) and Cafe al Bacio for coffees and gelato.

I also do not have, at the moment, photos of the Shopping Areas, but they are worthy of note. There are true shops, not ones filled with cruise line "stuff" and they are designed to look and feel like true boutiques and you may not only stroll through them, you can have private cocktail parties or intimate gatherings with an appointments. You have the sense of height, openness and style rather than low ceilings and tables filled with not so special "specials". I hope this concept works out.

In my next post I will discuss the lounges and cabins.

Wednesday, October 29, 2008

Troubled Waters on the Luxury Cruise Front...And A Safe Harbor: Seabourn

Over the past days I have seen a number of troubling things happening in the luxury cruise market.  I preface my comments below by stating just because it is "troubling" it doesn't mean it is a disaster.  So please take a breath and then read on....

One of my Seabourn client's wrote two weeks ago, "These markets are taking their toll though. people are scared on the ship and the talk at dinner is often about the "market." Thought we could get away." 

But just yesterday, upon her return, the email was remarkably different:

"We are back from another perfect Seabourn experience. The weather was magnificent, food seemed more delicious than ever and we had a great time. It is the ideal vacation for us. So ideal that I'm sure you know by now, along with [our friends], we have already signed up for the next trip."

With the concept of "Is taking...or even thinking of taking...a luxury cruise at a time like this?" at the fore of most people's minds, the cruise lines are feeling the pinch.  The question becomes, from the guest's perspective, how much trouble are the cruise lines?  That is not, in most cases, an easy question to answer.

Case in point:  Royal Caribbean/Celebrity/Azamara, etc. (albeit not luxury lines).  This week it announced record 3rd quarter earnings, but great concern for the future.  This raised concerns over cash flow. Fortunately, it assured the markets by announcing it has $1.4 Billion dollars in cash and no need for new financing.

But on the luxury front the story, at least for some, MAY be a bit different:

First, Regent pushed off its heavily touted new ship, then it announced the ending of its relationship with the Paul Gauguin and now rumors abound that its $40 million dollar refurbishment of two of its three ships will be cut back (though this has not been confirmed.) and its third ship, Navigator, will be waiting about 2 more years for any upgrades...if at all. While all this may well be prudent business (a good thing), it is evidence that reliance on the perception of their being a high profit/cash flow "gravy train" in luxury cruising may have been a bit too much. 

Then , Crystal announced a very generous reworking of its booking policies so that you cancel within 45 days of departure without incurring penalty.  To me this signaled a concern for getting people to book cruises they were "just not sure about"  and to get them onboard the ships...to, in part, generate onboard revenue.  There is a great truth that once someone books a cruise they become emotionally invested and, therefore, are less likely to cancel it even if times get rough.  It  did not concern me much since it does not seek to keep your cash if you cancel.

Then Silversea came out with drastically discounted cruises...and a 25% travel agent commission on close in sailings.  (I did not previously mention the amount, but it quickly was spread publicly over the internet, so what the heck.)  This is a clear cry for cash.  To me, and honestly to most of my clients I have spoken to about it, it is a Red Flag that Silversea may be in serious trouble.  A cruise line cannot sell a $10,000 cruise at a 40-50% discount (OK, it is really at a 35% discount, since a 10% Early Booking Savings already applied) and then discount it another 25% for the travel agent's (frankly, perverse) commission.  The result, at least for me, has been interesting:  Not a single booking.  Rather, the questions are uniformly, "I am uncomfortable booking with Silversea.  Will my deposit and final payment be protected?  Do I need added insurance...and from whom?  Will my cruise actually take place?" 

Now SeaDream has announced a "Cancel Anytime Within 48 Hours of Departure and Get a 100% Credit" toward a future cruise within 18 months thereafter.  This is, again, very scary...and SeaDream is quite a fine product.  SeaDream had always prided itself on its charter schedule being its base.  But charters are drying up as corporations are not making the same profits and perceptions of such expenditures are presently more negative then positive.  Being a unique product it is not the easiest cruise experience to get people to consider and, honestly, not many travel agents even think about SeaDream as an option.  With its new program, a more aggressive play on the new Crystal approach, SeaDream will keep your cash so that it operates today with a (hopefully) positive cash flow and worry about what cruise you take later.  Clearly this short-term strategy is worrisome.

Seabourn has, at least for now, taken a different approach.  Ala Tiffany's and Louis Vuitton, it is taking the approach of Stability.  It has not changed its deposit policy.  It has not changed its cancellation policy.  It has not offered travel agents any increased (or absurd) commissions.  Has Seabourn reduced some amenities?  Yes, such as the less-and-less popular once a cruise complimentary tours. Seabourn has done, possibly with a bit more aggressiveness, what it has always done when there is a slower selling sailing:  It has offered a better deal...but never "giving away the store".  For example, its $1,000 off on any 2009 Med Sailing is a way to lower its prices for some and to, possibly, attract new business.  (Truth be told, that promotion has caused me more headaches than happiness because the vast majority of my clients already had a better deal since they were on 14 day or longer cruises or on Club Signature Value sailing offering 50% off.) 

Will Seabourn be making better or different deals?  My guess is: Yes, but with a caveat.  When you are not taking drastic actions (because you do not need to:  Stability), you can tailor your promotions to the then existing market (subject to forecasting sailing performance).  So will there be some offers for complimentary upgrades?  Sure.  Will there be added values?  I am confident there will be.  But will it give you a sense of desperation?  I am confident it will not.

Seabourn is mostly concerned with the long term...because it has no short term need for cash.  Yes, it wants full ships and, after being spoiled with, consistently selling out cruises, the concept of empty suites is a bit hard to come to grips with...but a few empty suites does not create a disaster.  Plain and simple:  Seabourn is focused on keeping "luxury" luxury.

When I think of Seabourn I keep thinking of the old commercial, "We Make Money the Old Fashion Way.  We Earn It!" 

How does it make you feel?

Friday, August 15, 2008

An Interesting Trend - More Last Minute and Higher Quality Cruises. Why?

I have seen over the past couple of weeks - the usual time for the summer doldrums -  a very interesting trend:  People are tending to book cruises for the latter part of this year and on longer itineraries and in higher categories.

While the trend of cruise lines offering lower fares closer in seems to be reemerging...apparently as a result of the softening economy (possibly both in the U.S. and Europe), I am finding my clients, rather than booking their initially selected category, are using their travel budget to improve their cabins/suites and/or length of their cruise, rather than to pocket the funds for other purposes.  This is an interesting trend that would seem, at first, counterintuitive.  I think, however, it actually makes a lot of sense and may actually be a sign of something other than doomsday approaching.

Going to basic economics, one must first look at the mortgage meltdown.  Most of the mortgages that are being foreclosed upon were for people that could not actually afford their homes or were living off of equity they really didn't have...tapping the last 20% of the home's worth.  Those souls may have gone on a cruise or two, but probably were not a major force in the cruise market.  But the impact was more than the chilling effect on those who had a responsible adjustable rate mortgage rather than a 1% interest that adjusted.  A larger impact was on the top end...the investors...that ran up the value of these mortgages in the financial markets; but those also represent a very small portion of those that cruise. 

The real impact for the cruise industry was on those how just had the stuffing scared out of them:  The vast majority of the population. 

But then there was more scary stuff:  When the mortgage securities market began failing, those same investors had to put there money somewhere...and it was oil.  Without getting into politics, the same mortgage speculators became oil speculators...and the media ran with various politicians and politically active financial "talking heads" claiming it was all demand. 

While we can thank them for the now probably permanent "fuel supplements" on our cruises and the havoc they have caused in the airline industry, their irrational cries that a leaking pipe in Nigeria a legitimate reason for a $5 a barrel rise in oil (when such a thing never had any effect in the past) because demand was so huge was just accepted.  How that .001% change in supply was a supposed two-headed monster always baffled me.  [Compare:  Russia invades Georgia under the cover of the Olympics, three oil supply lines were shutdown as a precaution, there are ominous "Cold War" trends appearing...and oil prices are dropping like a rock.  Hummm?????]

But two things have happened:  The European economies started to soften - causing the dollar to increase in value - and Congress said, "We want to stop oil speculators"...despite others steadfastly claiming it was merely demand.

Well, those mortgage securities investors...I'm sorry, I meant oil specutors...decided they didn't want the same regulatory prosecutions happening to them as a result of their oil activities and they began dumping their oil futures contracts.  (One amazing thing is that I heard today that home heating oil may actually be less expensive this winter than last!)

With oil now at less than $111 a barrel, down from a $150+ high, and it being done in just a few short weeks, I think people are starting to breath.

And with the cruise lines suffering from lower (not "low" by any means) demand both in the U.S. and Europe, there is more inventory to sell closer in.  Combine that with the prospects for lower gas and heating oil prices, a bit of stabilization in the stock market in most sectors (if not banking!) coupled with most people having actually cut back spending in anticipation of the worst...but still committed to taking a vacation, and there you have it.

So, if you are one that is now "taking a breath", seeing it isn't going to cost you $100 to fill up your car, and realizing that your mortgage isn't going to automatically explode, take a look at some of the incredible offers being given by the cruise lines.  Remember many people have to plan their vacations quite a few months in advance.  They are already committed, so the close in inventory is their for you to grab...and enjoy.

But, possibly, say to yourself:  That oceanview is $1,000 less than it said in the brochure, why not upgrade to a balcony?  Or from a balcony to a suite...though suite sales have remained strong all along, so there are not as many of those opportunities. Or rather than taking a 7 day Caribbean cruise, how about a Panama Canal cruise?  Or back-to-back a Mediterranean cruise?

So whether you want to board "My Yacht", "Get Out There", "Be Treated Famously" or whatever, now is a great time to consider an autumn cruise.

Thursday, July 10, 2008

It's The Annual Awards Season - Yuk!

Last night I received an email from Crystal trumpeting that it was named the best large ship cruise line for the 13th year by Travel and Leisure Magazine. While I believe Crystal is, in fact, the best large ship cruise line, I take exception to the poll of some "readers" of that publication as being meaningful in any real respect. I say this for two basic reasons:

First, years ago various publications put together "Best of" lists that were based upon a critical analysis of the things which each felt were the critical factors when determining the best of, say, a cruise line: Service, food, cabins, amenities, itineraries, etc. Then someone had the brilliant idea of opening up the Best of lists to the publication's readership...and then some opened things up to, the kiss of death (IMHO): Internet voting. This leaves me wondering what these polls actually mean, if anything.

I have a plaque in my office "2000 Berlitz Guide - The World's Finest Luxury Ships" It names the QE2 Grill Class as No. 1, followed by 5 Seabourn ships (including the former Sea Goddess I and II), Hanseatic and two Silversea ships (Silver Cloud and Whisper). Each entry has a point total, reflective of a quantifiable scoring based upon Douglas Ward's critical analysis of the ships. To this day I utilize the Berlitz guide as a guide...not a bible. The author/analyst has his definite likes and dislikes. (Even though I love cheese, I have never discounted a line because of an inferior cheese assortment.)

The Travel and Leisure, or Porthole Magazine, or Conde Nast, or whomever's polls are not surveys of criteria, but popularity contests of only those that actually vote. First I ask, "Who actually votes?" "Are those that vote actually readers of the magazine?" "Is there a way to improvidently skew the results?" And, the answer invariably is, "There is no way to associate votes with readership of the magazine and, yes, you can - as they say in Chicago - vote early and often." Conde Nast posts right on its website: "Make Your Opinion Count! Sign up to participate in Condé Nast Traveler reader polls, and you may earn a chance to win a free trip in one of our survey sweepstakes."

As readers of this blog, ask yourself, "Did I vote? Would I ever vote? Do I know anyone who does vote?" My guess is that for the vast majority of you the answer to each of the three questions is "No." And if the votes are not by your peers, why would you bother considering or worrying about what others actually think? And, to be sure, you don't even know how many people actually voted...or if they had ever been on the cruise line or at the property they voted for!

This years T&L poll of cruise lines does not provide any shockers as to the top lines, though obviously, who is No. 1 and who is No. 3 should be meaningless...even if you give the poll any credence. But the 2007 Porthole Reader's Choice Awards (BTW, you can sign up online, so you actually don't need to be a "reader" of that magazine either) awards Carnival the best main dining room cuisine and NCL the best alternative dining cuisine. Personally I don't care if your favorite is Seabourn's, SeaDream's, QM2's Grills or Silversea's main restaurant or Regent's alternative Signatures, Celebrity's Olympic Restaurant, QM2's Todd English, etc., there can be no legitimate question that there is no qualitative basis upon which Carnival and NCL can legitimately top the cuisine presenting in those venues.

I also looked at the T&L Top 100 hotels. Five of the top 10 are African safari hotels; one actually being a luxury tented camp. Make no mistake, some of those properties are truly outstanding (and I am truly looking forward to my luxury safari next year), but seriously? What are the standards in making a hotel one of the best. Some might say an absence of insects and really good air conditioning; which are absent/partially absent in some of the those Top 10 choices. (Imagine those missing at the Raffles Dubai - where I have stayed and was blown away by how incredible the hotel is...and it is not on the list at all?) BTW, African safari hotels also took 6 of the top 15 in the Small Hotel category while only 2 from all of Europe made the list.

That brings me to my second reason: What one person finds perfect another finds unacceptable. On CruiseCritic.com, there have been some pretty animated "discussions" about why Regent is supposedly the best cruise line and so far superior to, for example, Crystal. The argument is that Regent has open-seating, is liquor inclusive and has wonderful suites, while Crystal has fixed seating, you pay for most of your alcoholic drinks and it has smaller (though not small) cabins.

Believe it or not, in legitimate surveys people actually prefer fixed times to dine. Even with open seating, you will find that most people schedule the time to arrive...and with whom they will be dining. For some, the concept of meeting new people every night is uncomfortable and they enjoy catching up with their new friends each evening. For some signing for a drink is "so yesterday", while others say, "Why should I prepay at a premium for drinks that I will never consume?" And then while no one would complain about about having a larger cabin/suite, for others big enough is well big enough. (There are so many other factors that should be considered when selecting YOUR cruise, but the point is made.)

So, in the end, in the T&L survey, Crystal was No. 1 in the large ship category and Regent was No. 2. I am very confident that for many Regent loyalists, Crystal is simply not an option at all. For them, Crystal doesn't even belong on the same list as it offers such a different cruise experience.

And that, alas, is my point. These awards lists really have nothing to do what is best for you. They may give you "brand awareness" or a signal that a particular property exists, but use them for nothing more. For me, they just confuse the marketplace and create a false impression.

Now, should I take a Royal Caribbean cruise because they have been voted to have the best Caribbean itineraries (the same major ports every large ship line goes to...at the same time!) or should I consider Seabourn (which cruises from Barbados to Martinique, Guadeloupe, St. Lucia, Grenada, St. Vincent, and The Grenadines).

Let's have a vote! Maybe not.

Tuesday, July 8, 2008

Cruising French Polynesia

A reader of this blog wants to know what is happening with luxury cruising in French Polynesia in the next few years. The answer is: Something...and it probably will be very good.

Regent Seven Seas has announced, after rumors that 2009 would be its last year chartering the Paul Gauguin, that it is again negotiating to extend the charter. To me this seems almost identical to what occurred a few years ago when Regent had everyone believing the present charter was not going to happen. I do not know if it is a negotiating or marketing ploy, but I find the "this could be it" approach unfair to the clients. Regardless, the 350 passenger Paul Gauguin provides an overall exceptional experience at a premium (not true luxury) level. It does have a good number of balcony cabins and a very limited number of suites (though they are not furnished at a level one would normally expect.) I truly enjoyed this ship and highly recommend it, but know that it is an great way to experience French Polynesia in a very comfortable and cared for manner, but not at the level of the other Regent ships.

Silversea is close to finalizing an agreement with the Tahitian government to place its new discovery vessel, Prince Albert II for the period of April through October 2009. A letter of intent was signed in December 2007 and a meeting was held last month. Its itineraries have been set in anticipation. The Prince Albert II, with only 132 passengers, has been extensively refit and now has quite a number of suites, though only the top suites have true balconies (and a limited number of French balconies). I understand that the level of service is intended to be as close as possible to the luxury levels of Silversea.

Seabourn is going to be visiting French Polynesia during the Seabourn Odyssey's 2010 World Cruise, but not before. While I know Seabourn is planning on having a strong presence in Asia in 2010, I do not have any information on its expanding its presence in French Polynesia for now. When it does make its brief stay in French Polynesia, it iwll raise the standard of luxury to its highest levels to date.

There are, of course, some other alternatives:

Star Flyer, a 170 passengers sailing ship, with modest accomodations is now based in French Polynesia, but it provides a markedly different experience with the majority accommodations being very compact cabins with twin bunks or beds and portholes. While the other two regulars, Paul Gauguin and Prince Albert II, fares include gratuities and drinks, they are not included on the Star Flyer.

If you act quickly, Princess's Tahitian Princess cruises French Polynesia through December 2008. This former R-Ship provides a more "cruise ship-like" experience than the others mentioned with a good variety of accommodations and a fairly standard Princess experience.

Also, with more cruise lines traveling to and from Australia, there are some one-off cruises which spend some time in French Polynesia including such lines as Celebrity. While they may not be the most ideal way to visit this little slice of paradise, it may provide an option on either side of some extensive sea days.



It is hoped that Regent is able to renew its charter with the Paul Gauguin. If it does not I am confident some other entity will continue to operate the Paul Gauguin there. It is a purpose built ship with a very loyal following. Losing that option would leave the area with only two real choices with no compromise in between and extremely limited capacity.

Monday, June 30, 2008

Travel Agents and Yacht Brokers

During the American Superyacht Forum I spoke on a panel addressing the issue of yacht brokers/agents who are so focused on booking a charter or making a sale that they actually undercut and weaken the very market they are serving. The parallels to travel agents is undeniable.

Two concepts quickly took center stage: 1. If your agent doesn't know what he/she is talking about the experience is destined to conflict and disappointment; and, 2. While there is dishonesty in the business, the majority of the time the problem stems from ignorance or lack of education.

Education: Taking the second point first, during the conference it was noted that of hundreds of delegates, only 5 or 6 were yacht brokers and, further, that many more were offered the opportunity to be part of the panel, but declined. This resulted in sort of a "preaching to the choir" situation. Clearly if the agents are not present they cannot learn anything from the conference. (And, of course, those that did attend felt like they were under attack, though in reality they were the ones to be complimented.)

There are essentially three ways to gain the experience one needs to be a good agent. The first is traditional education through written or online courses, seminars and general reading. I am a big proponent of these sorts of things. Personally, if there is a course I try to take it regardless of it is Regent, Crystal, Celebrity, Holland America or NCL. What many agents to not understand that it is not only the "product" they may choose to focus on that they need to know, a working knowledge of the "other" products is essential so that one can truly compare and contrast.

The second is seminars. These tend to be more in depth and allow the agent to ask questions and receive feedback. Recently I attended a three day session held by Seabourn for its top "Pinnacle Club" agents. This opportunity provided me with information not only as to a specific product, but as to the philosophy moving forward. This sort of information just isn't possible to provide in a book. Examples: Ports for 2010 and how they are chosen; Development of onboard services on the new Seabourn Odyssey; Marketing Strategies not yet releases to the public. Celebrity also provides in depth full day seminars which provide a wealth of information on both Celebrity and Azamara. While I do try to attend the short 2-3 hour seminars, they usually are of little use (especially if you take advantage of the online courses) as more time can be spent eating and giving out door prizes then actually learning about the product.

The third is experience. Experience, especially in the travel business is vital...and this is not about experience booking. In order to sell properly, you need to be on the ship. While 3-4 hour ship inspections are a great way to begin to understand the product, there is nothing like actually being on the ship for a cruise. An agent needs to experience first hand what the service is like, how a ship flows, how the cabins/suites function, what the food is like in real world conditions, what the entertainment is, how tours are operated, tendering, upkeep and maintenance, etc.

As an example, two years ago I inspected the Royal Caribbean Explorer of the Seas. My first impression was "This is a shopping mall. Get me off the ship!" But I endured my ship inspection and luncheon, learned a bit about where Royal Caribbean was going and said, at least I am not blind when I sell cruises on these ships. Well, this year I am finding a surprising increase in bookings on Royal Caribbean and it, in part, encouraged me to take seven day cruise on the Mariner of the Seas in August. (To be sure, I could not see doing it in a standard cabin, so I have booked a Grand Suite for the four of us...and to see if it works as well as Celebrity for a family of four.)

"I Don't Know...But I Will Find Out" - It is impossible for an agent to know everything. But with proper education and experience, an agent can understand quicker not only that a guess or assumption can be a bad thing leading to disappointment or, worse, a client's feeling that you lied to them to make a sale. For some reason many take what I believe is a counter-intuitive approach of "If I tell my client I don't know something they will think I am not worthy of their business." To the contrary, most clients appreciate an agent saying, "Let me get back to you on that. I need to find that out". Of course that is only valuable if the agent, in fact, gets right back to them. In short, I have a philosophy of "If I say I don't know something, it is a learning opportunity."

Putting this together, as an example, I have a Seabourn client that wanted to have a economically priced "girl's vacation". The client's immediate thought was Carnival; having been on a prior Carnival cruise. I could have said, "OK", booked and been done. Instead I suggested, instead, a cruise on a smaller Royal Caribbean ship I had experience with, but rather than with a few cabins here and there, I suggested a suite overlooking the stern (for three women) and outside cabins for those not able or willing to pay the premium; giving them essentially a private lounge and sun deck where the women could all be together with a bit of luxury...and at only a slightly higher cost than the conventional option.

The result was the following note: You really nailed it when you got us that great deck. We made great use out of it...All in all, I was really pleasantly surprised by the boat. Of course, it is not a Seabourn, but then, we didn't pay for a Seabourn [cruise]. Having only been on one Carnival cruise...I would put this many notches above that. The boat was a bit older, but then, the rooms were bigger...The caliber of the people was several notches above Carnival, and we had an excellent crew. So ---- I wouldn't hesitate to recommend it -- for what it is. Thanks for your help."

So today I start out with a wonderful note from a happy client (Seabourn and Royal Caribbean...for those doubters out there!!) and will follow that with work on a yacht charter litigation where the yacht and crew were clearly inappropriate for the charterer/client.

Wednesday, June 18, 2008

An International Experience - Travel Agents That Is!

One of the most curious, and antiquated, aspects of the travel business is the protectionist approaches of various cruise lines.

In this world of international travel and essentially boundary-free internet access, many cruise lines slice up the market so that American travel agents are prohibited from selling cruises to residents of the United Kingdom, Australia, etc. Americans really do not experience this sort of anti-competitive behavior because there is not a single cruise line that prevents a New Jersey travel agency from selling a cruise to a California resident...and, as I will discuss, there are very few non-United States travel agencies that can economically compete with a strong American-based one.

I figure the reasons are varied and relate to trying to protect the smaller-in-number European and Australasian agencies; to allow for more profitable (i.e. higher) pricing overseas (since the US dollar is so weak at the moment); to work within industry practices virtually unheard of in the United States due to, in large part, competition (such as hefty cancellation fees charged by the agency...not the cruise line, padding of pricing through made-up fees, etc.), etc.

Some cruise lines may have initially balked at international competition, but some, like Seabourn, have said essentially, "We have international clientele and we are a worldwide company, so why should we do anything but support international travel agents?"

Regent Seven Seas also takes a similar approach. Surprisingly, however, its sister company, Oceania Cruises has a protectionist policy that I have, fortunately, been able to work around.

Cunard has a similar protectionist policy, but doesn't really seem to enforce it. Absent a bit of "slight of hand", an American agency might have problems booking one of its UK clients on Royal Caribbean or Celebrity Cruise Lines.

From my perspective, competition can only be a good thing.

One cruise line executive asked me, "Well, do you want UK travel agents competing with you here in the U.S.?"

My response, "I already compete with the biggest agencies in the world, so why would I want to prevent that competition? The end result is the agency with the better service, better experience, and solid pricing will probably get the lion's share of the business...and that means the client (the cruise line's passengers) will ultimately have a better experience even before they get on the ship. Everyone that should win does. Who loses? The agency that isn't providing the cruise line's passengers with the same positive experience you (the cruise line) strives to provide them once they walk up the gangway."

And that is from where my motto (or mission statement) was born: "Be Treated By Your Travel Agent As You Will Be Onboard!"