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Tuesday, December 1, 2009

In Conversation with Teresa Ryback

 

clip_image001[11]Teresa Ryback

 

As seen in SNAP, December 2009

 

Principal and Founder of tdSwansburg design studio, Teresa Ryback, is an expert in creating simple and sophisticated interiors. Teresa founded her firm in 2000 in Vancouver and opened an office in Victoria after she and her husband relocated to Vancouver Island. Her work has been featured in numerous publications and earlier this year she was recognized in Spectacular Homes of Western Canada, an exclusive showcase of Western Canada's finest designers (Hardcover). tdSwansburg has garnered both multiple CARE and Georgie Awards for design excellence.

 

tdSwansburg specializes in residential and hospitality design but the firm’s portfolio is filled with an array of projects including grand prize lottery homes, specialty spaces and international projects. There is a consistent theme of simplicity, complex tone-on-tone colour palettes, classic elegance and subtle detailing throughout tdSwansburg’s work. With the belief that interior design and decoration should elevate the architecture of a home, one can clearly see how passionate Teresa is about her work.

 

Please read on to learn more about this local talent.

 

Iván Meade - What is your favourite design find?

Teresa Ryback – As a designer, I have collected pieces that I love including many mid-century classics but, my favorite piece is a future classic: the Foscarini Caboche Grande Suspension Light designed by Patricia Urquiola and Eliana Gerotto.

 

image Interior by tdSwansburg Design Studio

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Iván - Why is it important to you?

Teresa Ryback – It brings me joy-! This modern fixture is a beautiful translucent jewel that floats in the space; I never get tired of looking at it. 

 

image Interior by tdSwansburg Design Studio

 

Iván - How does this item reflect upon your personal design philosophy?

Teresa Ryback – "Simplicity is the ultimate sophistication" - This piece embodies my design philosophy: simple, elegant, timeless and functional with a touch of glamour-!

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – What was your first experience with design?

Teresa Ryback I am an Artist first and my early experiences include carving soap figures and creating charcoal sketches of my surroundings, my family, my friends and my pets-!  Early in my career, I co-owned a boutique specializing in hand painted fashions and hand painted interior decor accessories.  I still enjoy oil painting and have an art studio in my Island home.

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – Who or what has influenced your style?

Teresa Ryback –  The purity of Neoclassicism and the elegance and glamour of the Art Deco era.

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clip_image001[5]Interior by tdSwansburg Design Studio

 

Iván Meade – How would you describe your style?

Teresa Ryback I would describe my style as a refined, elegant approach to West Coast interiors. The blending of natural woods and stone with luxurious materials and modern design elements--tdSwansburg’s projects reflect modern sophistication with an affinity for nature.

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – What designers of past and present do you admire most?

Teresa Ryback –   I love the work of  Billy Baldwin as he was a classicist and a modernist and I also admire the bold, confident style of Dorothy Draper. Current designers that capture my attention are Philippe Starck and Barbara Barry.

 

clip_image001[7]Interior by tdSwansburg Design Studio

 

Iván Meade – What do you consider to be your greatest strength and your greatest weakness?

Teresa Ryback –  My greatest strength is my ability to visualize a space completed, including the smallest details. My weakness... I'm an impatient perfectionist.

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – You have done a great deal of lottery homes, what keeps you coming back for more?

Teresa Ryback Once we present our design vision for the project and it is accepted by the board members, we are given the freedom to design a luxury dream home. In many of the projects, we work with the architects and builders assuring the integrity of the final vision is intact. Most importantly, the Lottery Home projects serve great causes such as the BC Children's Hospital and Peace Arch Hospital foundation.

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – You mention on your website that environmental responsibility is a large part of your design philosophy; what steps have you taken to ensure that your firm does its part in global conservation?

Teresa Ryback In addition to being members of Built Green British Columbia and The Canada Green Building Council, in 2007 we completed a Green Demonstration Home introducing green initiatives that could be incorporated into residential construction to Vancouver Island. When working with residential clients, we educate them on sustainable design options. Further, I believe that keeping ourselves educated, as designers, allows us to serve our clients better. I frequent design shows such as NeoCon West and I will be attending the ABITARE IL TEMPO 2009 in Verona, Italy.

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – What do you think most Victoria homes are missing?

Teresa Ryback - The design services of tdSwansburg design studio-!

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – How/why did you start your own firm? Could you tell me a little about the history of your company?

Teresa Ryback I paralleled my design education with work experience, learning the diversity of a career in Interior Design.  In 2001, I was given the opportunity to present a design proposal for the 2002 BC Children's Lottery Home. I was competing against large, well established firms and was awarded the contract. I completed the 2002, 2003, 2004 and 2005 homes winning my first two Georgie Awards. The exposure from these public projects positioned tdSwansburg design studio in the luxury residential market. We have not looked back-!

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – What was it like to be published in Spectacular Homes of Western Canada?

Teresa Ryback – It was an honour to be invited to participate in the publication. Spectacular Homes of Western Canada allows the firm to showcase it's work not only in Western Canada but nationally and abroad.

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – What are you excited about right now in the world of design?

Teresa Ryback I am excited about all the inspiring and innovative materials - from wallpaper to countertops-!

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – What project has given you the most satisfaction?

Teresa Ryback Every successful project we complete gives me satisfaction. My favourite projects however, are the 2005 BC Children’s Lottery Home and the 2007 Win’ Fall Lottery Home because of the creative freedom that was entrusted in us.

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – What would be your dream project?

Teresa Ryback – My dream project is to design a restaurant in an historic architectural setting. While preserving the history of the space, I would infuse modern materials and fixtures. The fabrics and wallpaper would flaunt traditional motifs reintroduced in contemporary colourways.

The space would be comfortable, yet intimate with stylized private rooms.

 

image Interior by tdSwansburg Design Studio

 

Iván Meade – What is your next design venture?

Teresa Ryback We are working on several luxury residential projects and multi-residential communities. Our next design venture is a waterfront resort property.

 

clip_image001Interior by tdSwansburg Design Studio

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Iván Meade – Lastly, you have already created a stunning body of work in your own signature style. What would you like your legacy to be?

Teresa Ryback – ­­That I inspired…

 

I Invite you to vist Teresa Ryback’s website for more information.

 

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Ivan Meade is a local designer and principal of Meade Design Group, a multidisciplinary interior and graphic design studio in the heart of downtown Victoria – www.themeadegroup.com

 

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Is Your Travel Agent Hyping A Cruise Line? How Do You Know?

I had some very interesting conversations with some clients that recently returned from cruises yesterday.


I also received my certification as being a member of the International Forum of Travel and Tourism Advocates, the IFTTA. The IFTTA is essentially an organization of attorneys and advocates from around the world that deal specifically with travel disputes. As such literally every day I receive decisions from various courts addressing issues such as whether a tour operator is required to disclose that a tour is scheduled for hurricane season or if a mis- or omitted statement as to visa requirements creates liability for the travel agency. (The inconsistency of rulings and the reversal rates are, frankly, incredible...only adding to the confusion as to what one's obligations are.)

Obviously, as a lawyer and travel agent I have great interest in both the business and legal end of making sure that my travel clients receive everything they are supposed to...and that they are well informed about their holiday before they make their final decision. To me this is more of an ethical obligation than a legal one and is why I have never been merely an "order taker" where clients call me up or email me and say "Book this cruise" and I simply reply, "OK." Time and time again, after a brief conversation a better option is settled on.

So what does this have to do with my conversations with happy clients that just returned from their cruises? Good question!

One client of mine (and regular reader of this blog) just returned from a cruise on the Seabourn Odyssey, which she truly enjoyed as her first Seabourn experience. Our conversation sort of ended on the topic of some people probably do not use me as their travel agent because I am so supportive of Seabourn to the point that it sounds like I am hyping the cruise line. I found that very interesting...and readily acknowledged that it probably was true.

The curious aspect of the conversation was that while she now believes Seabourn may not be the best fit for her (feeling it may be a bit too formal for her...at least in Europe) the food and service was not only a "10", but exceeded that which I have been representing to her directly, on this blog and on The Gold Standard Forum. She told me that you actually do receive true small ship service on the larger Seabourn yacht and gave me two examples.

- Seabourn offers smoothies at breakfast. She inquired if mango smoothies were ever made and was advised "occasionally". The next morning Seabourn had mango smoothies. That might seem the end of the story, but not on Seabourn. She didn't make it to breakfast that morning, so what did Seabourn do? Seabourn surprised her by delivering mango smoothies to her suite!

-She was interested in dining a Restaurant 2 when there was an Asian theme. She inquired as to whether a particular dish would be offered. The chef replied that it takes two days to prepare this dish, so it was not a regular offering. However, when they arrived for dinner two days later the special dish was presented..simply as a result of an inquiry.

As you know, if you know me, this blog or Seabourn, these are not actually special exceptions, but the way Seabourn does things. And it is why I am such a firm believer in Seabourn.

Now, relating back to her observation that some people do not book their cruises with me because I seem to be hyping Seabourn, I pause and ask, "How can I be hyping what is actually true?" As I explained to my client, unfortunately, there are people that are taken in by the marketing of Line X or, frankly, are comfortable with the product Line Y offers and don't want to deal with the emotions or concerns of change. While I may never book those individuals on a Seabourn cruise (not my goal!), it is hoped that they take away that what I tell them about any cruise line is truly what I believe and that it is accurate.

I also spoke with another client that just returned from an extended cruise on Oceania. This Seabourn regular was very pleased with his cruise and, in fact, booked another extended Oceania cruise, due in large part to the fantastic itinerary. (Keeping it in context, he has Seabourn cruises booked in between.) He raved that the staff was very good, the food was "a solid 'B'", the alternative dining venues were excellent and the Penthouse accommodations were fine. (They were not of Seabourn caliber, but that was never expected.)

But, as I cautioned him, Oceania is a fine product, but it is not inexpensive. He was actually quite put off by the liquor and wine prices...though he did appreciate that Oceania does allow you to bring your own liquor onboard, but requests you consume it in your cabin/suite. ($10.00 + tip for a Bloody Mary and a bartender's request if he would like a "double" when he ordered a scotch were things that put him off.) He also felt, at times, that the ship was just too crowded; especially at lunch time when not in port. Finally he felt that the gratuities being charged were excessive.

In the end, as I had previously said to him and have said on this blog, the Oceania cruise in a Penthouse suite ultimately cost him more than a Seabourn cruise. He agreed, but said it was worth it for the itinerary.

Was I hyping Seabourn???? Absolutely not. I was speaking the truth. And armed with the truth, he was neither shocked nor disappointed on his Oceania cruise. Honestly, he loved it. And, as I said, he booked another Oceania cruise. Now, if I did not tell him that Oceania was more expensive than Seabourn don't you think he would have been shocked and unhappy? Instead he was pretty darn happy.

By my being absolutely honest and using accurate information about Seabourn as a known benchmark both clients were happy. One was "WOW'd" by Seabourn and the other was thoroughly pleased by Oceania. One purchased an opening booking on Seabourn and one purchased an Oceania cruise.

In the end it is about honesty and integrity. The IFTTA would not exist if travel agents and suppliers provided what they represented. And Goldring Travel prides itself on providing its clients with accurate representations, not hype, as well as excellent pricing and service.

When you call or email me, please remember I belong to both...and the Better Business Bureau too!